The Fashion Business Manual : An illustrated guide to building a fashion brand

• Auteur : Collectif
• • Editeur : Fashionary 2019
  • ISBN/ISSN : 978-988-771-097-4
  • Format : 215 p
  • Langues : Anglais
• • Nature du document : documentaire
  • Note générale : Bibliopraphy
  • Résumé :

    It's not a traditional business book. The Fashion Business Manual is the world's first visual manual for fashion business. It covers business topics including branding, production, marketing and retailing in an easy to read, visual format. Unlike traditional business books which emphasize philosophy and theory, this book focuses on the practical business skill set needed to survive in the fashion world.

• • Descripteurs : couture / technique de l'habillement / textile / vêtement